We’re passionate about delivering value and delivering the result.
We provide expertise on delivering both offline and online business advice and consultancy, on a global basis. We can work directly with your team on site and / or remotely. We’re based in London, UK, but can and do travel according to the nature of the assignment. Click the links on the right-hand side to learn more about what we do and how we do it.
Our team has been engaged to deliver both business and IT based transformation initiatives for organisations trading across the global stock exchanges, including the FTSE 100, Fortune 250 and DAX. The skills and knowledge developed is highly transferable and we apply it across a very broad range of industries and verticals. Every commercial business is faced with a similar set of challenges, be this doing more with less or looking to expand into new markets (whether into a new location or an existing location but with a new product / service) and working through the inevitable issues encountered when delivering change. Some of the resistance internally will be genuine, whilst other is more emotional in nature and consequently the approach one adopts has to be cognisant of the prevailing culture and the driver for change (e.g. legislative or financial).
Within the digital services enterprise, the market and technology is constantly evolving and maturing. However, what is true, if you don’t have an effective digital presence, that makes you visible to your target market and aren’t taking steps to achieve this, then your are effectively losing business and revenue to your competitors who are. We’re also involved with Google’s Partner programme, which provides access the latest thinking and information.
Google and the other search engines are central to both the business to business (B2B) and business to consumer (B2C) markets. Nearly everyone will search a company first, before engaging with them; as a business owner, are you happy with your digital profile and the information that can be found on line about your business?
It’s important to recognise the intention of the person or people searching online. Is the intention to gather information or is the intent to purchase? This is important to know because the goal of a website it not to promote how brilliant is your organisation, it should be to furnish your prospective clients and customers with information. This is not any old information, rather, it is material that is perceived to be of value. The web is awash with content, some good, some bad and some in-between!
With the knowledge of the challenges and / or frustrations that your client will encounter in a given situation, you are able to inform and advise that person in terms of what they should know, what they should be aware of, the deal makers and breakers, if you will and how your business is able to uniquely solve their problem.
People looking to engage with a business typically use the web as a means to gather information to inform a purchase off line, whereas in the consumer market, customers tend to look to find information such that, depending on the value, either purchase on-line or in a store. In the case of the latter, customer experience is key and anything that might impede that, a slow website, difficult to find contact details, product/service details etc, will have a negative impact.
It’s vital to recognise that a web site and a digital profile has a real financial value and is a business asset that should be managed like any other business asset. Know the ROI.
Contact us to discuss how we can help your business.
