< Digital enterprise consultancy covers a number of online and web based methods and techniques to reach, engange and interact with your market. Traditional methods of business development like cold calling or direct marketing, are becoming increasingly less effective. If you're currently running or paying for a marketing campaign that's employing cold calling, how effective is that proving? Is there a solid return on investment, with a good volume of sales leads being created or appointments set? Consumers and clients are going online to search for a service or a product. Their intention is going to fall into one of two categories, either researching or looking to buy. By the same token within the business to business community, people tend to be researching a purchase that they’ll complete offline, whereas consumers will typically research a purchase that can be made online. Naturally, there are and will be exceptions to the rule.
5 Highly Effective Digital Techniques That All Business Can And Should Utilise:
- Video Marketing – using video to convey your message, details about your brand, product or service particularly to your target market. Video can also be used to convey other concepts.
- Video should be considered an absolute must as it is a highly effective means to engage your audience. When done correctly, video has been shown to increase viewer engagement and increase the propensity to complete the desired action.
- The secret to creating a good video is to tell a story, that engages your audience and addresses their issue.
- To learn more or have a video created for your business, click this link, create video.
- Email Marketing – to correctly build an email list, people need to sign up, either with a “Single Opt In” or a “Double Opt In”. Emailing out to those who’ve not opted in to receiving material from you can result, in the worst case, with your domain being blacklisted. If this is your brand, you’ve a serious problem. This is why one should never buy a list of emails of people to whom to email. There is also a science to email marketing. Ideally, email material should comprise of:
- providing value
- building a relationship and
- raising awareness of your product or service.
- Paid Advertising (Pay Per Click (PPC), media buying) – this can be a highly effective method to both quickly determine what terms and words people are using to visit your website, through to generating traffic to shape and inform your SEO and SEM activities. Again, there are ways to correctly and incorrectly set up and run an adwords / PPC campaign; set it up incorrectly and the costs and results will be poor. However, set up correctly, will result in a positive ROI, leads and sales.
- Search Engine Optimisation (SEO) / Search Engine Marketing (SEM) – the primary reason for optimising one’s website is to ensure that it is visible at all times (24/7) to your target market, who are actively looking for information about your product or service.
- The vast majority of traffic (c. 86%) doesn’t go beyond page one. Do you know the value to your business of a new lead or sale, be this one off or lifetime value? If not, the figure needs to be calculated. Assuming that you do, you’ll know the lost value to your business of not being present on page one has a on your business’ bottom line.
- This is a constantly evolving and maturing area. Techniques that worked previously can now have an extremely detrimental impact on your website and rather than getting the website ranked highly in the search engine results page.
- When looking to engage or plan an campaign using SEO, recognise that this is more a marathon than a sprint and anyone who tells you to the contrary, is likely to not be being fully honest with you.
- A simple example of the evolving nature is Google’s recent and unprecedented advance notification, on their Webmaster Central Blog, about their “mobile friendly” update. Google announced that sites that fail this test, will be ranked lower than those that pass. With more than 60% of searches being completed with a mobile device (e.g. phone, tablet, Kindle) that’s a sizeable percentage of business companies without a mobile friendly site are losing.
- To find out if your site is mobile friendly, click here.
- E-commerce – this is almost self-explanatory and broadly falls into one of two categories. Ecommerce sites that have been set up and run on the business’ own site to those run on a 3rd party platform, such as Amazon and eBay to name but two. A couple of very common challenges businesses face with Amazon is:
- Raising their profile such that people see and buy.
- A particular unpleasant threat to business selling on Amazon is of others hijacking your product. There is one very effective approach to mitigating this risk and that is setting up Frustration Free Packaging. This is a little know technique, but extremely effective at protecting your online business and related profits.
- To learn more about our proven solutions to helping business tackle either or both of these , please contact us today.
If your business can benefit from our knowledge and expertise, please do not hesitate to contact us. We request that your complete our Discovery Form in the first instance, as this enables us to learn about your business from you and gives us material on which we can research, ahead of any subsequent meeting. We find that this is very effective way to manage everyone’s time and ensure that meetings are focused. Contact us today.