Google announced in advance that they were releasing a significant change to their search engine algorithm on 21 April ’15. Every business needs to check whether or not its website has passed. If your site didn’t and you’re not taking action to make it mobile friendly, you will now start losing a significant volume of leads and new business to your competitors’ whose sites have passed. See below for the 3 ways to check.
Here’s What The Results Should Look Like:
Email Us: email@example.com
Don’t think this applies to your business or your website? Well, how often do you surf on your phone or tablet whilst sat waiting for someone or something, perhaps doing some research for a service or a provider? Following this update, you’re only going to see those business’s whose sites are mobile friendly. Those that aren’t, will not appear in the search results, or not on the pages where people are looking, i.e. page 1 or perhaps 2. Their inaction will result in lost customers and lost sales. How would you feel if that were your business? You’ve just lost a sale and customer, for not taking action.
Basically, if your site’s not deemed “mobile friendly” by Google (and this is different to being “mobile responsive”), your site will either drop in the rankings or not rank anywhere where someone searching for your product or service (other than by specific company name) with a mobile device (eg phone, tablet, Kindle), will find you; in other words, this will have a direct and negative impact on the new business leads and sales generated by your business’s website.
Here’s an extract from the article posted on 26 Feb ’15, on Google’s Webmaster Central Blog (the highlight is ours)
Don’t think you should be too worried? To put this into perspective, over 60% of all searches online last year were done via a mobile device (phone, tablet, Kindle, etc) and this number’s increasing. Equally, c. 1 billion smartphones were bought in 2014 (according to Gartner) – so that’s represents a significant level of lost sales and revenue if action’s not taken.
Here are 3 simple ways to assess if your site passes Google’s “mobile friendly” test:
- Go to Google Chrome on your mobile, put the site’s URL into the search box and hit enter, or
- Click on the this Google link and put your site’s URL into the box and hit “analyse”, or
- Log into your Google Webmaster Tools account and look for a notification from Google advising about your site’s compliance with this forthcoming change.
What you’re looking for are the words “mobile friendly” (see images above) as part of the returned result for the site. If your site’s failed, email us urgently on firstname.lastname@example.org and we’ll get it fixed. Don’t delay, the clock is genuinely ticking!
Act now to secure your business’s web-driven leads and revenue.
Please share with others who you know should at least check their website. If your website’s not ranking and / or not converting, then we need to have a separate conversation. Follow up with us today.
Email Us: email@example.com