Why Should You Use Video Marketing For Your Business?
Put very simply, video and animated video, works. It is a highly effective method to connect with your audience and research has shown that in addition to significantly increasing engagement with your viewer, it ensures that your message and call to action are seen as most people will watch a video to the end. In pure business terms, this results in more sales.
Video and hand drawn cartoons work because it conveys a story and it taps into the viewer’s emotions and this determines whether they buy.
The Most Powerful Marketing Tool You Have, Is Your Story!
But, Are Your Prospects Listening When You Tell It?
Common mistakes when telling a story is the focus. Many will focus on themselves, i.e. why their business is the best and so on. From a marketing perspective, this screams out “BUY ME” and people HATE that! Your viewer’s sole focus is their need, their problem, their frustration and if your solution solves this, they will Buy.
Describe it visually and generate the emotion.
This is how people buy, Emotionally.
Don’t worry if you’re not great at creating a compelling story, we can help you.
Why Do Hand Drawn Cartoon Ads Work?
If you think whiteboard animation video doesn’t or wouldn’t engage your audience, just think about Disney. They’ve created many very successful movies, based on hand drawn cartoons for many many years. The principles are the same, albeit the story is told over 60 to 90 minutes, rather than a few minutes, but these work.
The first step in telling a story is getting your viewers attention.
Remember, people buy emotionally and the goal of the video is to tap into this and amplify the situation.
Audio is as important as the visual, because some people will hear what you’re saying, whilst others see what you’re saying. Everyone’s neuro linguistic programming is different, but when video is combined with audio it subconsciously appeals equally to those who’s primary focus is audio or those is visual and your message is then reinforced by the other sense.
Research has shown that people will watch a video to the end, therefore your call to action will be seen and heard and more will take the desired action.
There are many ways a video can be used from marketing your brand, your service or product through to conveying other scenarios, e.g. training. What would you prefer, reading a boring training manual or seeing someone demonstrating how to complete the task in an entertaining and engaging manner?
Not using video as part of one’s marketing material is alienating a lot of potential buyers from your business and driving them into the open hands of your competitors who do.
Here’s an example of a video for those in the realtor business …
No matter what your need, we can create a whiteboard sketch video or videos for your business.
Let’s have a chat about how we can increase the traffic to your website and increase the conversions of your visitors.
Please complete our short and simple, no obligation form below, outlining what it is you want to convey with your video and one of the team will be in touch within 2 business days.